Design leadership
I guide product strategy, design direction, and cross-functional execution from discovery through launch.
I'm a senior product designer with 17+ years of experience shaping enterprise software, SaaS, Healthcare, FinTech, and AI-powered experiences. I help teams turn complex problems into elegant, high-impact products with strong product strategy, thoughtful systems, and measurable user value.
I help ambitious teams build products that feel premium, intuitive, and ready for the next stage of growth.
I’m a senior product designer with 17+ years of experience delivering enterprise-scale digital products across SaaS, healthcare, FinTech, eCommerce, manufacturing, and AI-led experiences.
My work sits at the intersection of product strategy, UX leadership, and polished execution. I thrive when the brief is complex, the stakeholders are diverse, and the product needs to earn trust quickly.
I guide product strategy, design direction, and cross-functional execution from discovery through launch.
I create scalable design systems and clear interaction patterns that help teams move faster without losing quality.
I shape AI-first experiences that are useful, trustworthy, and aligned with real user needs.
I connect thoughtful design decisions to business goals, adoption, and long-term product momentum.
I bring a senior product lens to every engagement, balancing user needs, product ambition, and operational reality.
Framing opportunities, success metrics, and product direction with clarity and focus.
Guiding teams through discovery, systems, and execution without losing momentum.
Building scalable foundations that accelerate delivery and keep experiences coherent.
Designing intuitive AI experiences that remain useful, transparent, and human-centered.
A structured approach that balances creativity, rigor, and momentum from first insight to final handoff.
Translate business context and user needs into a clear product opportunity and measured outcomes.
Shape the problem space, content structure, and design principles before exploring solutions.
Rapidly iterate concepts through flows, states, and interface patterns that can be tested quickly.
Refine based on feedback, accessibility, and technical reality to reduce risk and improve confidence.
17+ years across enterprise software, SaaS, healthcare, FinTech, and AI products.
Leading end-to-end product design across AI-powered digital products, SaaS platforms, and enterprise applications.
Led UX design for enterprise healthcare platforms with a focus on accessibility, usability, and design systems.
Managed UX delivery and stakeholder alignment for a UK-based technology consultancy.
Led the entire UX/UI function for hospitality platforms, booking systems, and enterprise products.
Contributed to front-end development of web applications.
Designed and developed user interfaces for web applications, bridging the gap between design and engineering.
Delivered web design projects for a diverse portfolio of clients spanning multiple industries.
A structured, human-centered approach that aligns business strategy with user needs at every step.
Understand business goals, user needs, and technical constraints through stakeholder interviews and research.
Synthesize insights into clear problem statements, success metrics, and design principles.
Explore solutions through wireframes, interaction patterns, and high-fidelity UI built in Figma.
Test prototypes with real users, gather feedback, and iterate rapidly to reduce risk.
Hand off production-ready specs to engineering with design tokens, documentation, and support.

Simplifying complex healthcare journeys through intuitive, accessible, and patient-focused digital experiences.
Read more
Creating a refined digital shopping experience that blends luxury aesthetics, intuitive discovery, and effortless conversion.
Read moreKind words from collaborators across product, design, and engineering teams.
I lead with clarity, empathy, and a strong bias for outcomes that matter to both users and business teams.
I'm currently open to Lead Product Designer, Senior Product Designer, Product Design Manager, and UX Strategy opportunities across global teams. If you're building meaningful products and looking for someone who can bridge business goals, user needs, and technology, I'd love to connect.